Tuesday, 14 February 2012

  • Valentine's Day in Japan


    Should it be any different from everywhere else in the world? Well, I don't know if it should but thanks to commercialism, it is.

    In this part of the world, the "sacred" Vday is not only for couples but for everyone. On this special day of February, the guys just need to sit back, relax and wait for their female colleagues/classmates/friends to drop chocolates on their laps. And these chocolates have a name - Girichoko (literally translated as Obligation Chocolates). It is basically the chocolates that ladies are obliged to buy to offer to their male colleagues and bosses. They usually cost less than 1,000 yen per box but imagine having to buy for the guys in the entire team and in all the teams one works with!


    (Handmade chocolate section in Tokyu Hands)

     
    Sounds scary, doesn't it? The upside is that a month down the road, on White Day (March 14), the guys who received the girichocos on Vday are expected to return the favour with even nicer chocolates or biscuits. Not so bad after all?

    These days, from the typical girichoko (obligation chocolates) and honmei choko (chocolates from the heart for the special someone), new types of chocolates are born. They are namely, Tomochoko (chocolates exchanged amongst girl pals), Jibunchoko (chocolates one buys for herself) and Gyakuchoco (chocolates to reverse the trend where a guy takes initiative to give chocolates to a girl on Vday).


    This year, the ladies in my team decided not to give Girichoko to our male colleagues, riding on the excuse that Vday will fall on a weekend and "times are bad, so we gotta cut our budgets." Oops. Let's just hope the boys won't be too disappointed!

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